Google Important Algorithm Updates

Google Panda Updates

In 2011 February Google introduced a search filter ie; Google Panda. Its aim is to stop sites with poor quality content from working their way into Google's top search results. Panda checks content duplication, low-quality website such as grammatical errors, spelling mistakes, content spinning, etc;

Panda 4.0(May 19) Added Panda Algorithm Permenantly into the main Algorithm of Google and filtering all the data in it.

Google Penguin Updates

Google launched the Penguin Update in April 2012 to catch the low-quality websites that give spammy links, link spamming  include link exchange, link selling, and link buying, etc;

• Link Exchange: Exchanging links one to another 
• Comment Spamming: It is any comment that has been posted to a blog for  the purpose of generating an inbound link to the comment authors own site or blog
• Wiki Spamming: After registering Wikipedia and the link spamming through it
• Guest Blogging:  It is a method where you can write an article for a website and get a link to your website. It was a powerful method of linking, but Google stopped practicing guest blogging.

Pigeon Updates

Google Introduced with the aim of increasing the ranking of local listing in a search, the changes will also affect the search result shown in Google Maps along with the regular Google search result.

Humming Bird Updates

Google launched  Humming Bird in 2013. A search engine gives importance to the phrase rather than the keyword. Google will give out the matching result of the query to the users, here google used artificial intelligence. If the majority selected a specific answer for a query the google will go along with the majority.

Google Rank Brain Updates

Google introduced this update in 2015. It is used by artificial intelligence and it was using deeply, for example:- different age group of people searches cordless mouse in a different way, but Google tries to give accurate results.

Mobile Geddon Updates

In 2015 the Google introduced this Mobile-friendly update made big changes to the mobile search rankings. The main effect of this update is to give priority and importance to websites that display well on smartphones and other mobile devices.

Pirated Updates(Digital Millenium Copyright Act)

Pirated Updation is copying the data of a site into another, according to Digital Millenium Copyright Act we can register complaints against this copy and google will take necessary steps for it.

EMD(Exact Match Domain) Updates

It is a filter Google launched in September 2012 to prevent poor quality sites from ranking high. Google catches the site which has been developed with keywords that match the search terms in their domain name and does not have upgraded to maintain the quality of the web page.

you can also refer my last post History and Evolution of SEO

History and Evolution of SEO

Google is a search engine that we all practice daily. In the modern era, everyone prefers Google for their queries, doubts, and Google plays an important role in education. 

Search Engine Optimization

It is the process that increases the quality and quantity of website traffic by increasing the visibility of web pages to users and gaining a high ranking placement in the search result page of the search engine.

Search Engine work based on the following process

• Crawling: It is the process of crawling websites to get information about that site and google scans new or updated pages and added to the Google index
• Catching: It's a snapshot or a copy that fetching data related to the website and stored in the google database.
• Indexing: It is adding a web page into Google search based on which meta tag is used.

WebMaster

WebMaster is a person who maintains one or more websites. The title may refer to web developers, site authors, website administrators, etc..

Black Hat SEO

It is a set of illegal or unethical practices that an individual or group of individuals employed in the attempt to improve search engine result for  a website or group of web sites

White Hat SEO

It is a set of ethical, technical and aesthetic practices that an individual or group of individuals employed in the attempt to improve search engine results for a website or group of websites.

Grey Hat SEO

It is an SEO Practice that is riskier than White Hat and this is a set of both ethical and unethical

Keyword Stuffing

It is an SEO technique, it refers to the practice of loading web pages with keyword or numbers and meta tags in the attempt to artificially increase the sites ranking in Google search results.

Evolution of SEO

Search engines mainly work based on the algorithms. In olden days, search engines were used which is based on the web pages contents, these contents are considered as a keyword in a web page, these users started to practice keyword stuffing with adding too many keywords in web page to gain the high rank. The different types of keyword stuffing are adding keywords in blank spaces and adding many keywords and making their pixels size small, meta keyword tag which gives a brief description of web pages.

Last page rank  update was done on 2013, high page rank link selling was started to practice by users  so google introduced "passing juice"external links that is SEO link juice which  means websites with high page ranks, if giving more links to another website then their page rank decreases automatically, later 2016 April 10 the google hid the page rank

Google Adwords and Google Adsense(2000-2002)

Adwords is the user can advertise their product and services online. Adword is also known as PPC(Pay Per Click) It is the model of internet marketing in which advertisers pay a fee each time one of their Add is clicked. Cost Per Click refers to the  price you pay for every click in your pay per click

Adsense is used by website publishers to earn money when visitors click their Add or view the Add.

In 2009-2010 Google Introduced a new method ie; Google Suggest, Personalised Search, etc. In Google Suggest we can see a suggestion list in Google while we type for a query.